Google+ for Businesses

This post has two parts.  Part one is an inforgraphic that my colleague, Stephen Fairley, shared on The Rainmaker Blog that explains 7 benefits Google+ provides for business. Part two is a video that explains the benefits of using Google+ instead of Facebook.  This can be particularly beneficial for businesses.  Although I would counter, using both gets your business out in social media more fully, which translates into more business.

Fairley states: "Google+ is one of those social media networks that many attorneys are still not sure what to do with...but with more than 500 million members now making it the fastest growing social media site ever, it’s worth your time and attention.

The following video answers the all important question: Facebook or Google+? 




Tips and Articles about Google+ for Law Firm Marketing

google+ plus social media law firm legal marketing Here's a great tip about Using Google+ that I picked up from Mike Elgan.

Instead of saying, "I'm going to write a blog post now," or "I'm going to send an e-mail" or "I think I'll tweet something" you simply say what you have to say, then decide who you're going to say it to.

  • If you address it to "Public," it's a blog post.
  • If you address it to "Your Circles" it's a tweet.
  • If you address it to your "My Customers" Circle it's a business newsletter.
  • If you address it to a single person, it can be a letter to your mother.

I'd say this is pretty revolutionary.

journalist circlThere are lots of great articles online now about Google+. Here are my favorites:

5 Ways Journalists Are Using Google+ - from Mashable

Google+: The Complete Guide - from Mashable

5 Possible Reasons U.S. Users Are Ditching Facebook

- from PC World

Why Google+ Business Profiles Will Trump Facebook Pages - from CFO World

35 Personalities To Add To Your Circles -- HuffPost Tech