Steven Long provides some advice for swimming with sharks when you are a big attorney in a small pond.
Some clients like to look for attorneys with prestigious addresses or those who are part of a bigger firm. But here in the Dallas area, a lot of clients prefer an attorney who is a big fish in a small pond. Many clients and would-be clients are more interested in working with a local attorney in a small office nearby, rather than one in a large office where they have to travel miles and miles to visit. However, small firms and solo practitioners often lack the marketing dollars and muscle of their big-firm counterparts. Without those, attorneys who may be off the beaten track need to be smart and savvy to stand out and get noticed by people needing legal advice.