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Today's post is part of an article written by Philip Livingston, CEO of Marketing and Business Solutions at LexisNexis.  He explains the importance of achieving an AV Preeminent^® rating.  

Each year thousands of attorneys achieve an AV Preeminent^® rating. If you too are among the elite, you should showcase your rating to the fullest and enjoy all the benefits of this honor.

• Martindale-Hubbell actively promotes your rating so others readily understand your accomplishment. An exclusive agreement with ALM Media Properties, LLC will put AV Preeminent rated lawyers in front of more than 500,000 legal professionals across 30 different publications in 2013. An agreement with Fortune magazine and ALM highlights U.S. law firms with the highest percentages of AV Preeminent rated lawyers in its December "Investor's Guide."

• We also display your ratings on martindale.com^® and Lawyers.com^SM . Lawyers.com alone makes your rating available to 34 million unique visitors annually. To locate the best of the best, visitors can fine-tune their search by rated lawyers only.

• I strongly encourage you to proactively promote your AV Preeminent rating too. Display your rating in locations where clients, prospective clients and referring lawyers can find you: your website, your social media profiles (LinkedIn^®, Facebook^®, etc.), your business cards, at your office and elsewhere. Our associates at American Registry create elegant plaques, lapel pins, acknowledgements, ratings video and other recognition products, all designed to showcase your rating. You can find more information at http://www.mhur.com/.

• Take the time to draw attention to your two favorite ratings' verbatim feedback by promoting it to the top of your ratings display on Lawyers.com and martindale.com. You also should take advantage of the one-time opportunity to comment on each peer feedback to give clients and prospects a better understanding of you and your practice. All of this can be easily accomplished in the Martindale-Hubbell Client Service Center.

For more than 140 years, Martindale-Hubbell has proudly facilitated the ratings process to highlight lawyers who are at the pinnacle of the legal profession. If you have questions about Martindale-Hubbell Peer Review Ratings or Martindale-Hubbell Client Review Ratings, visit www.martindale.com/ratings, email ratings@martindale.com or call 800-526-4902, option 4. 

LexisNexis recently spoke with David L. Gibbs, senior associate attorney for The Gibbs Law Firm, APC, a bankruptcy, business and real estate firm in San Clemente, Calif. Gibbs is an active participant in Lawyers.com'^S Ask A Lawyer.

LexisNexis^® Martindale-Hubbell^®: Can you tell me about your law practice? Who are your typical clients and how does a new client typically find you?

David L. Gibbs: Our clients are primarily homeowners in our small town in South Orange County, Calif., who experience problems with their homes or other real estate they own. Most of it is residential foreclosure activity. The single biggest driver of our business is word of mouth, because it is such a small community.

But more and more we are receiving leads from online sources, including Lawyers.com and the Ask A Lawyer section on Lawyers.com.

LNMH: How long have you been participating on Ask A Lawyer?

DLG: It's been almost a year.

LNMH: I heard that you've gotten several new clients as a result of your Ask A Lawyer work. Some of the other attorneys I've talked to have told me that lawyers shouldn't expect to get new business from Ask A Lawyer because its primary benefit is search engine optimization. Why do you think you've had success in driving new business where others haven't?

DLG: It's probably a combination of factors: The sheer number of answers I'm providing and the areas of law where I'm posting.

LNMH: What about the other benefits you've seen from your participation? You mentioned the links back to your website.

DLG: I haven't tried to quantify the search engine optimization benefits. I have gone into Google Webmaster Tools, looked at the profile for our website and seen click-thrus from Lawyers.com to our site, so I assume it's working. I just have to think that just being on Lawyers.com and posting frequently is helping drive traffic to our website.

LNMH: How much time do you spend in the average week answering questions on Ask A Lawyer?

DLG: I'm not on there daily, but when I do get on, I usually spend about an hour at a shot, and I do that a couple times a week. So probably two to three hours a week.

LNMH: Are you doing this during office hours or on your own time?

DLG: Mostly during office hours. For example, I'll jump on if I have a half an hour free and don't have time to start something new. Or if it's slow, I'll go onto Lawyers.com and spend an hour or so answering questions.

LNMH: What's the strangest or most memorable question you've ever answered?

DLG: [Laughter]

LNMH: The laugh makes me think there must be one or two.

DLG: There are tons of them. I'd have to say that landlord-tenant law is the most frequent source of weird questions. They're all over the map. It seems that about half of the questions are comical in some respect. Not comical in the sense of making fun of people, but weird stuff happens in that arena. You hear about landlords peeping on their tenants or walking into apartments without any advance notice.

LNMH: Understanding that you probably don't want the competition, would you recommend Ask A Lawyer to a colleague with whom you weren't competing?

DLG: Absolutely. It's a great tool and the fact that it's still free is fantastic.

Ask A Lawyer is a good resource for consumers. And although the search engine optimization benefits are hard to quantify, it can't be a bad thing for attorneys.

LNMH: What advice would you give to other attorneys who want to participate on Ask A Lawyer?

DLG: Limit yourself to areas where you know the law. On other online legal advice forums, I've seen attorneys taking guesses on answers in areas where they don't practice. Don't do that, you look like an idiot. Focus on what you know.

Second, be human. I've seen responses on other online legal advice forums where attorneys seem very condescending and are talking above their audience.

Finally, jump in and get going. It's very easy to do.