Today's Carnival of Marketing focuses on a blog post by Nedra Weinrich. From West Hills, California, she works with nonprofits and government agencies to bring about health and social change using social marketing. She is the founder and president of Heinrich Communications, and wrote a book called "Hands-On Social Marketing: A Step-by-Step Guide."
Her blog Spare Change has a great post "Olympic Heart of Gold" on what the nonprofit Right to Play did correctly to inspire Olympic speed skater Joey Cheek to donate all of his $40,000 in medal winnings to the organization and bring public attention to its mission? See http://www.social-marketing.com/blog/2006/02/olympic-heart-of-gold.html for the marketing answer. It includes having the right role model, picking the right venue for your target audience and providing compelling programs.
The second item comes from Jack Yoest, in which he extracted 10 Tips for Your Big Show Biz Break, by examining the appearance of his wife, Charmaine Yoest, on ABC World News Tonight. She is a prominent an expert on domestic social policy. Her tips include having your talking points memorized, having your peeps with you -- your entourage (Andrew Dice Clay would show up with his wife, two kids, publicist, agent and assorted strap hangers), and allowing enough time to do the gig.
Jack Yoest is a management consultant in the high technology and biotechnology sectors, drawing on his expertise in operations and sales and marketing, and senior management development. Jack has managed entrepreneurial, start-up ventures, which included medical device companies, high technology, software manufacturers, and business consulting companies.