Favorite Examples of Guerrilla Marketing
I love it when marketers carry out a promotion that is out of the ordinary. Call it guerrilla marketing -- unconventional marketing intended to get maximum results for minimal resources. Favorites include:
- Ungaretti & Harris' "mergeritis" ad.
- Wolf Greenfield's holiday cards that are a deck of hilarious playing cards.
- Jim Durham's The Essential Little Book of Great Lawyering, which at 6” x 4” and is 53 pages long literally fits in the palm of your hand.
The blog 6 Pins has collected photos of Great examples of Guerrilla Marketing including:
- Barbecue ads on the grill covers of storm drains.
- A box of 3M security glass holding stacks of cash.
- Pictures of thrilled roller-coaster riders displayed on escalator steps for the Hopi Hari amusement park in Brazil.
- A Mini Cooper car billboard saying "Cops Hide Here," with an arrow aimed at a hedge of bushes.
- A Sopranos TV show bumper sticker on the back of a cab, next to an arm hanging out of the trunk.
And my favorite: cartons of eggs on a baggage claim conveyor belt with the wrapper, "Handled by Virgin Atlantic."
I'd love to see law firms try more guerrilla marketing.
all great ideas, but i just "love" the air guitar promo
http://www.blissblog.de/images/1030.jpg
it's a little more dificult to use guerilla marketing tactics for law firms!
I too love this campaign. I saw it a while ago and posted it too.
Have you seen anything else similar lately that has caught you attention, Larry?
I do love the arm in the trunk one it is so wacky and simple yet everyone will look and I would love to be in the back of e taxi filming people's faces oh the hysterics if that haha xx