Favorite Examples of Guerrilla Marketing

law firm marketing, guerrilla marketingI love it when marketers carry out a promotion that is out of the ordinary.  Call it guerrilla marketing -- unconventional marketing intended to get maximum results for minimal resources.  Favorites include:

The blog 6 Pins has collected photos of Great examples of Guerrilla Marketing including:

  • Barbecue ads on the grill covers of storm drains.
  • A box of 3M security glass holding stacks of cash.
  • Pictures of thrilled roller-coaster riders displayed on escalator steps for the Hopi Hari amusement park in Brazil.
  • A Mini Cooper car billboard saying "Cops Hide Here," with an arrow aimed at a hedge of bushes.
  • A Sopranos TV show bumper sticker on the back of a cab, next to an arm hanging out of the trunk.

And my favorite: cartons of eggs on a baggage claim conveyor belt with the wrapper, "Handled by Virgin Atlantic."

I'd love to see law firms try more guerrilla marketing.law firm marketing, guerrilla marketing

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Andrea - January 22, 2008 5:55 AM

all great ideas, but i just "love" the air guitar promo
it's a little more dificult to use guerilla marketing tactics for law firms!

Chris Baker - July 30, 2010 5:43 AM

I too love this campaign. I saw it a while ago and posted it too.

Have you seen anything else similar lately that has caught you attention, Larry?

Megan Farenden - September 5, 2013 1:41 PM

I do love the arm in the trunk one it is so wacky and simple yet everyone will look and I would love to be in the back of e taxi filming people's faces oh the hysterics if that haha xx

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