Interview: Collaboration is the Key to Finding New Business

Ari Kaplan, law firm marketing, business developmentWant to find out the most efficient hunting organization in the world? Or how to find a counterpart to go to market with?  Check out Ari Kaplan's interview with me about business development, Twitter and the bright side of the down economy. 

Listen to the 4-minute excerpt of our conversation here.

We cover:

  • "Double-teaming" an association for new business.
  • What should you say at a new business meeting?
  • What is the ultimate collaborative network?
  • How to find new business in a down market and what to look for.
  • How to use technology to get new files and clients.
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