How Google Authorship Can Help You Stand Out From The Competition

George Murphy, Owner at The Search Ninjas provided a guest post about Google Authorship.

Google, which is still the preferred search engine for 67% of the United States according to Comscore’s latest report, launched their Authorship program in early 2012 in an attempt to help users differentiate between trusted, reputable authors, and web spammers. Many Internet marketers (myself included) believe that the Authorship program will play a big role in the search engine giant’s ranking factors in the near future, and to plan for this, you’ll need to know more about Google Authorship and how to implement it on your website(s) and/or blog(s).

What is Google Authorship?

You know how, when you do a Google search for something like “Maryland DUI attorney” or “Los Angeles divorce lawyer”, you see a number of other lawyers’ pictures come up in the search results page?  Their pictures are being displayed because they’ve implemented Google Authorship into their website(s) or blog(s), and studies have confirmed that click through rates for webmasters who have implemented Google Authorship are much higher than those who haven’t.

How Do I Setup Google Authorship?

The best part about the Google Auhtorship program is that it doesn’t take a web “ninja” to figure out how to set it up. Here are a few resources that you can utilize to implement Google Authorship:

How to sign up for Google Authorship and link your Google+ profile to the content you create by Google

Rich Snippet Testing Tool to see if your website’s Authorship markup is working correctly by Google

Check Authoship impressions and clicks in Webmaster Tools by Google

A Few Quick Tips

    While you may be tempted to post more personal/laid back images of yourself on other social media profiles, you probably want to keep the suit on for Google+. Surveys have shown that law firms with more distinguished attorney pictures are preferred to the picture of you and the family on vacation.

    In the “contributor to” section of your Google+ profile, add a link to as many profiles as you can- your LinkedIn profile, Twitter profile, Facebook page, Superlawyers/Lawyers.com/Findlaw profile, etc- as it adds reputation to your Authorship efforts.

    If you use Wordpress for your website or blog, Yoast’s SEO Plugin will help you to easily implement Google+ Author markup.

Improved Search Engine and Overall Web Visibility

As you continue to:

    Add more content to your website, blog, and other websites through guest posting and contributions.

    Increase your reach on Google+ by following and interacting with others, posting regularly, joining and interacting with communities, and +1’ing other posts on a regular basis.

    Market your Google+ page in your newsletter, e-mail campaigns, and other social media profiles.

    Get added to more people’s circles on Google+ as a result of the above

The more trusted you will be in Google’s eyes and, as a result, the more visible you and your firm will be to search engine users and your target audience.

About the Author


George Murphy is the owner of The Search Ninjas, a Maryland-based web marketing company specializing in website design and SEO (search engine optimization) specifically for law firms and attorneys. George has been in legal web marketing for over 5 years and has worked with a number of law firms throughout the country and in a variety of practice areas. Find out more about their law firm SEO services or follow George on Google+.

 

 

Drive More Traffic to Your Law Firm Website

Colleague Stephen Fairley at The Rainmaker Institute, offers 5 ways to bring more traffic to your website.

Attracting more visitors to your website allows you to engage more with current and potential clients, which can result in a boost to your bottom line. Use these tactics to create more traffic for your website:

Fresh content – too many companies create websites and then let them languish. You need to add fresh content regularly to not only give people a reason to return to your site, but also to attract search engines, which love fresh content! 

Add video – video clips add interest and a new dimension to your site, and current research shows that sites with video convert more browsers into buyers. Address a problem that your clients have or discuss whatever is of relevance to your target market, and then post it to your site and YouTube for even more views.

SEO – search engine optimization (SEO) is critical to any website. You need to be sure you have included the right keywords that prospective customers use to search for what you sell. If you don’t know anything about SEO, consider hiring a company that specializes in it to boost your rankings and viewership.

Publish – publishing online articles and press releases can help drive traffic to your site. There are a number of web sites that will publish your articles and press releases for free; just be sure to add a link to your site at the end of each piece you publish.

Comment – identify the top blogs in your industry, visit them and comment on relevant posts. This is not a forum for you to sell directly, but indirectly by adding a link to your site or a relevant blog post with your commentary.  

Read more here.

Last Chance for FREE Webinar on Search Engine Optimization

Keywords to success, search engine optimization, seo, google, yahoo, bingTime is running out to register for our new, free webinar, “Keywords to Success: How to Generate More Business for Your Law Firm with Search Engine Optimization” to be broadcast on this Tuesday, December 6, 2011.  We are applying for CLE credit for the program.

You can register at www.lexisnexis.com/webinar

I’ll present the webinar and will describe how your law firm can focus its online search marketing strategy generate leads and new business.  The program will show you how to optimize your website to promote the areas that matter most to your clients and prospects.

At a time when more and more consumers are searching online before meeting with a lawyer, this seminar will show you how to make your website more visible to prospects searching for the areas of law you practice.

You will learn:
•     How keywords and search engine marketing works
•     The difference between organic links and paid links, off-site and on-site optimization
•     How to promote specific business initiatives at your firm such as entering a new market and targeting new types of clients.

There’s no charge and no obligation. You can register at for free at www.lexisnexis.com/webinar.

Register Now for a Free Webinar on Search Engine Optimization

law firm marketing, search engine optimization, SEO, keywords to success, LexisNexis, legal marektingYou are invited to tune into LexisNexis' new, free webinar, "Keywords to Success: How to Generate More Business for Your Law Firm with Search Engine Optimization" to be broadcast on Tuesday, December 6, 2011.  LexisNexis is applying for CLE credit* for the program.

You can register for free at www.lexisnexis.com/webinar.

I'll host the webinar and will describe how your law firm can focus its online search marketing strategy to drive more business.  The program will show you how to optimize your website to promote the areas that matter most to your clients and prospects.

At a time when more and more consumers are searching online before meeting with a lawyer, this seminar will show you how to make your website more visible to prospects searching for the areas of law you practice.

You will learn:
      •     How keywords and search engine marketing works     
      •     The difference between organic links and paid links, off-site and on-site optimization     
      •     How to promote specific business initiatives at your firm such as entering a new market and targeting new types of clients.

There's no charge and no obligation. You can register at for free at www.lexisnexis.com/webinar.

*CLE is in the process of approval. LexisNexis is approved for telephonic/Webinar training on this topic in the following states: Alabama, Alaska, Arizona, California, Florida, Georgia, Kentucky, Minnesota, Missouri, Montana, New York†, North Dakota, and Utah (self-study only).

†Only experienced (having completed their first 32 hours of CLE) NY attorneys may take telephonic training for CLE. New York regulation requires that all CLE sessions must be conducted by a JD or an attorney in good standing.

Top 5 Tips for Generating Leads from Your Law Firm's Website

Ryan Nelson, legal web expertsMany thanks to Ryan Nelson, Director of Operations at LegalWebExperts for this guest blog entry. He can be reached at (619) 569-1002 and ryan@legalwebexperts.com.

1. Generate traffic by any means necessary. The more people there are viewing your site, the more people you’ll have contacting you. The number of people who view your website – can be increased through a number of marketing tactics like pay-per-click advertising, banner ads or search engine optimization (SEO). Advertising puts out instant links with a marketing message, and SEO works over a period of several months to gradually move your law firm’s website up to the first page of results in Google. At our legal web design firm, we've found that a combination of the two can provide both instant and long-term results.

Blogging is also an excellent way to generate more traffic. Managing a blog either within the company website or externally (with links pointing back to the law firm’s website) can boost your SEO campaign as well as generate interest from your human audience. Blogging helps brand your legal practice, which keeps clients loyal and interested in you. For tips on how to blog effectively, see Robyn Raybould's post here.

google analytics2. Find out what people are looking at on your site. Take a few minutes to sign up for Google Analytics and install the tracking code on every page of your website (if you work with an internet marketing agency, they could do this for you). Using the “Traffic,” “Referring Sites” and “Visitors” tools can help you see which web pages and search engines are sending traffic to your site. You’ll also be able to see which pages are the most popular on the site, and you’ll be able to make changes accordingly.

3. Put links to the contact form on every page. Using banners and buttons around the site with a call-to-action message can be effective, but attorney website viewers may be more drawn by internal links. Be sure that no page is without an internal link back to the contact form. If your site contains informational pages, use Google Analytics to see which of them your viewers are looking at most often and add an in-text prompt to ensure that they can get in touch with you.

4. Be sure your contact form is effective. Your website’s “Contact Us” form is an absolute necessity to find out what on the site is converting. Within Google Analytics, you can set a goal with your contact form to see which pages are leading people to fill out the form. You’ll be able to improve the pages that aren’t converting as well as keep the pages that are converting in top shape. Keep the form itself short and simple – most people don’t like filling out long forms, so three to four fields is preferable.

5. Focus on what physical spaces on the web page viewers will be looking at. Studies show that people tend to first look across the top of a web page from left to right (where a banner would be), and then their eyes travel down the right side. Use this on-page real estate wisely. Choose images of people over buildings or corporate-looking pictures; you want a friendly site to make the user feel more comfortable and signal that you’re a trustworthy, professional law firm. A well-designed page will entice more visitors to contact you for your services. By taking extra care with your law firm's site, you’ll draw in more traffic and make visitors to your website more likely to turn into leads. How much should a website cost? Check out this post for some insight.

LexisNexis Announces a New Suite of Website Services for Law Firms

David Palmieri, Vice President, LexisNexis, web servicesLexisNexis has rolled out Site Essentials, Site Edge and Site Exclusives, a suite of updated website development products and services — complete with blogging features and mobile device optimization — designed to help law firms establish an effective online presence and attract more clients.

“LexisNexis has updated its website development services to provide law firms with solutions that help them establish an effective web presence, generate robust site traffic and accelerate and track their web-based lead generation efforts,” said David Palmieri, vice president and managing director of Marketing and Consumer Solutions at LexisNexis. “When law firms engage with us, we can deliver higher return on investment with a wider variety of products and services that meet firms’ marketing goals.”

The new LexisNexis® Site Essentials product offers firms:

  • An effective, professional website, designed and hosted by LexisNexis, that can be implemented in as little as two weeks
  • A creative consultation
  • Home page content with suggested content for practice area descriptions
  • A website performance dashboard to track key site statistics including phone and email inquiries
  • A content management system enabling users to make copy adjustments and site updates
  • Basic search engine optimization
  • A mobile-optimized version of the site
  • Ongoing technical assistance from LexisNexis website experts.

Additionally, LexisNexis® Site Edge includes copywriting assistance as well as the addition of five articles each from three practice areas which update every two weeks, giving visitors a reason to come back to the site. Site Edge customers can also add a professionally produced video to their site.

Also available is LexisNexis® Site Exclusives, a custom, end-to-end web development product. In addition to providing all the features of the other two services, Site Exclusives gives customers significantly more copywriting and ongoing technical assistance, while also providing a fully customized site design and architecture and hosting services for up to five videos on the firm’s website.

While websites from all three services are optimized to render on mobile devices, LexisNexis® Mobile Website Personalization service gives firms the option to create versions of their site optimized for specific devices or to target specific clientele. According to a 2010 report from Gartner, Inc., mobile phones will overtake PCs as the most common web access device worldwide by 2013, making it more important for firms to communicate their expertise and capabilities effectively on the mobile web.

For firms looking to increase online engagement via their website, LexisNexis® Blog Basics is an easy-to-use integrated blogging tool. LexisNexis Blog Basics provides customers with another effective way of promoting authoritative firm content and maximizing lead generation. According to a 2010 study released by HubSpot, companies that blog have 55 percent more website visitors and generate 88 percent more leads.

To learn more visit the Law Firm Marketing Center at http://lexisnexis.com/law-firm-marketing.