Larry Bodine Law Marketing Blog : Law firm marketing, legal editor, legal marketing, attorney marketing, business development, marketing consultant, legal consultant, business development

What is your law firm's strategy to acquire new clients in 2013?

Learn about the top New Year's Resolutions for your firm's online marketing by attending this complimentary webinar. Join Jay Butchko as he presents "Top New Year's Resolutions to Generate More Clients in 2013," a free one-hour webinar, Wednesday, December 5, 12:30 pm ET.

What to Expect from this Webinar

He'll review the key online marketing strategies and tactics that will help generate results for your firm in 2013:

• Improve your law firm's website to attract more high-quality traffic
• Convert more visitors to actual leads
• Create better law firm directory profiles
• Learn how to best leverage ratings and reviews
• Implement a blogging and social media marketing program
• Position your firm as a thought leader in a specific area of law
• Decide which law firm marketing channels are right for your firm (live chat, video, social media, etc.)

Make a difference in 2013 — and maximize your investment in online marketing to drive more business!

FEATURED PRESENTERS

Jay Butchko J.D. is Director of Commercialization for Web Visibility Solutions, LexisNexis® Martindale-Hubbell®. Jay is a SEMPO Certified Search Engine Marketing Consultant with more than 14 years' experience working with law firms on strategies to acquire new clients and grow revenues.

Amy Kaplan is Director of Product Management for Advertising & Profile Services, LexisNexis® Martindale-Hubbell®, with more than 14 years' experience working with law firms to increase their visibility to potential clients and generate more business.

To join us for this free webinar, please click here to register.

The recent Attorney Selection Research Study by The Research Intelligence Group (TRiG), taught us all sorts of things about where consumers go to search for attorneys online, how they obtain legal information from the Internet and even the specific types of devices they use to do this online searching.  Last week, we concluded our look at the substantive findings by sharing results regarding which areas of legal practice are the most popular when consumers search for an attorney.

Armed with this data, it would be fair to ask: So what? Does it really matter if we know about the online searching habits of consumers with legal needs, if we don't know what happens AFTER they complete their online research?

Follow the link to read the remainder of Amy Kovar's post.

On the LexisNexis Blog, Amy Kovar, a product marketing manager, posts about research determining the most popular areas of law sought by consumers.

Among adult Internet users in the U.S. who sought an attorney in the past year, the five most common legal matters sought were the following:

• Real Estate - 21%
• Living Will - 17%
• Estate Planning - 16%
• Last Will & Testament - 16%
• Power of Attorney - 15%

Interestingly, there were no meaningful differences in the practice area results between those who sought out their legal matter using an online resource and those who did not — the same five areas of practice were the most common regardless. 

We invite you to download a complete copy of the study report.

Dee Latham, a Senior Copywriter, posted about being ready with a marketing plan for 2013 on the LexisNexis blog.

Have you given any thought to your marketing planfor the coming year? If you haven't started thinking about it yet, today is the day to start — and to avoid repeating mistakes next year.

Despite the fact that marketing is exactly what's needed in tough times, when businesses feel pressure, the marketing budget is often the first thing management wants to cut. Reminding everyone that marketing is what fills the sales funnel and pointing out how the competition's marketing is succeeding can sometimes help protect your budget.

1. Review your online strategy. Has your online marketing spend decreased? Has it doubled? Regardless of where you are from a financial perspective, review your return on investment (ROI) from last year to determine where you feel most fiscally comfortable. Realign your costs and spend money on the channels that will reach your audience.

2. Take advantage of social media. It's a cost-effective way to reach your target audience and beyond. As you can see, it's a medium that isn't going anywhere, as some had predicted in its infancy. By now viewing this as a viable way to promote your practice, account for any associated costs when you create next year's budget.

3. Get tactically aggressive. Focus your marketing dollars where they make the most sense — on tactics that will help attract new clients. View competitive efforts to see what is already in the market. Is it a mobile version of their website? Do they offer a way for potential clients to reach them after traditional office hours have ended? These are avenues to explore to make more of an impact.

LexisNexis can also help your firm develop a sound online marketing strategy for 2013 when you attend ourcomplimentary webinar: New Year's Resolutions for Your Firm's Online Marketing. Delivered by legal marketing specialists, this session will provide tips and tactics to help you:

• Improve your law firm's website to attract more high-quality traffic
• Convert more visitors to actual leads
• Create better law firm directory profiles
• Learn how to best  leverage ratings and reviews
• Implement a blogging and social media marketing program
• Position your firm as a thought leader in a specific area of law
• Decide which law firm marketing channels are right for your firm (live chat, video, social media, etc.)

To learn more about our full range of solutions to help your firm, contact a LexisNexis Law Firm Marketing Specialisttoday. Bottom line: Get a fresh start and make sure you're prepared for 2013!

Lawmarketing.com posted the results of the Content Marketing Institute and MarketingProfs second annual study on B2B content marketing trends.  Here are the results:

Are you asking your satisfied clients — lawyers and consumers alike — for reviews or testimonials, and actively posting them on your website?

Do you ask clients to leave recommendations for your services at online legal directories and on your social media profiles like Google+^TM, LinkedIn®, Facebook® and Yelp®?

If not, why not?

Consumer opinions and recommendations are the most effective forms of advertising. Everybody is showcasing some form of third-party validation these days, including lawyers. Granted, some states prohibit client testimonials on law firm websites, so you'll have to ask your provider about that first. But if it's permitted, encourage your clients to rate you.

Here's what you should do:

Proactively Ask Your Clients to Rate You

Prospective clients want to know how they're going to be treated once they hire you. They want to better understand your approach and personality. So ask your existing clients for feedback on your services and communication skills. Ask about responsiveness, the quality of service and value for the money. Was there anything about your service they found surprising? Be sure to solicit reviews in addition to getting rated.

Read what else you should do at the LexisNexis website.