Brilliant Law Firm Marketing with Free CLE

Miguel Pozo, Lowenstein, law firm marketing, legal marketing, network trial law firmsWhen Miguel Alexander Pozo stepped down from the podium, 18 eager lawyers and in-house counsel gave him their business cards so they could retain him. Pozo, a partner at Lowenstein Sandler in New Jersey, had spoken at the Network of Trial Law Firms CLE event in New York City for only 20 minutes.

When he got to his computer, he discovered a dozen more email requests for his legal services. The speech wasn’t a home run, it was a bases-loaded business development grand slam.

The formula for law firm marketing success for the 7,000 lawyers in the Network of Trial Law Firms is giving away their time educating fellow lawyers, who are referral sources and in-house lawyers who are potential clients. The New York event at the august Association of the Bar attracted 300 registrants who got more than five hours of CLE credit, including hard-to-find ethics credits, plus a free breakfast and lunch. What’s not to like?

The wizards behind the “Litigation Management in a New York Minute” CLE event on August 5 were Network Chair Tony Lathrop, a partner at Moore & Van Allen, Executive Director and General Counsel Ellis R. Mirsky, and technical magician Edd M. Schillay, MCLE Administrator. "Our presentations at the CLE program were very well-received, and the audience was the largest and best qualified that we've ever had," Mirsky said.

What makes the CLE program so successful is that each topic was concisely presented within 20 minutes. There was such a variety of speakers, topics, video and audio clips and clever PowerPoints that it actually made CLE entertaining. Attendees could join eight separate break-out sessions led by Network law partners. Did I mention there was a free lunch?

For the Network lawyers, all of whom are superb trial lawyers (real courtroom lawyers), each presentation was a 20-minute audition in front of a ballroom full of A-list list referral sources and potential clients. The Network also offers free online CLE eligible for credit in 16 states at It is the only organization to do so.

The Network of Trial law firms is a not-for-profit corporation producing cutting-edge CLE. It includes more than 7,000 attorneys in 25 independent trial awl firms practicing in more than 140 offices throughout the US and Canada. If you omitted this extraordinary CLE event, it will be held again next August in New York. Here’s what you missed:

  • Ethics: Ethical morasses facing in-house counsel managing litigation presented by David Spector of Akerman Senterfitt in Was Palm Beach, FL. 
  • Preparing your client to testify by Overton Thompson of Bass Berry & Sims in Nashville. 
  • Trial strategy: admitting liability and other damage-limiting tactics by Steve Fogg of Corr Cronin in Seattle. 
  • Demolishing expert witness and expert witness malpractice by Marshall Grossman of Bingham in Santa Monica, CA. 
  • Consumer product safety information by Charles Pritchett of Frost Brown Todd in Louisville, KY. 
  • In-house counsel guarding against expanded liability by Steve Imbriglia of Gibbons in Philadelphia. 
  • Predatory raiding and high-end executive defections by Joel Hoxie of Snell & Wilmer in Phoenix. 
  • Proportionality in e-discovery by Beth Fancsali of Wildman Harrold in Chicago. 
  • The effect of corporate IT policies on privileged communications by John Sandberg of Sandberg Phoenix in St. Louis. 
  • Class Action Update by Tony Lathrop of Moore & Van Allen in Charlotte, NJ. 
  • 60-minute working lunch breakout sessions. 
  • Protecting your brand from social network abuse by Miguel Pozo of Lowenstein in Roseland, NJ. 
  • What’s your story? It’s simply the key to winning your case, by Joe Cohen of Beirne Maynard in Houston. 
  • Ethics: paying fact witnesses by Walter Boon of Forman Perry in Jackson, MS. 
  • Ethics: preserving e-data as litigation looms by Bob Mullen of Schiff Hardin in San Francisco. 
  • Ethics: an in-house lawyer’s professional duties vs. rights as an employee by Joseph Ortego of Nixon Peabody of New York City.

3-Lawyer Firm's $50,000 Marketing Makeover Gets a Thumbs Up

Lexis Nexis Marketing Makeover, Case Rajnoha Boudreau, law firm marketing, legal marketing, lawmarketingI was just on a webinar about the $50,000 Marketing Makeover that LexisNexis awarded to the 3-lawyer St. Louis firm of Case Rajnoha & Boudreau.  I was also a judge in the competition that named the winner in January. Work was still proceeding in March and now the wraps are finally off of the website.

And it's a beaut. By several measures, LexisNexis did a great job:

  • The site features people and faces (including the ever-cute blond Meg Boudreau). There's not a trite gavel, column or blind justice in sight.
  • The phone number is right at the top of the page, where it should be. Websites are supposed to generate leads.
  • The site says callers get a free consultation. It's important to make this statement or else callers will think otherwise.
  • I'm not a big fan of Flash, but theirs is pretty cool. The pictures of Sally Rajnoha, Joel Case and Meg remain stationary, while the blue background swishes by and changes. When you visit a lawyer bio, the picture of the person in question lights up brightly.
  • The navigation is obvious, and you can immediately see what the firms three primary practices are.
  • The site has videos, including one on divorce right on the home page. Videos help with search engine optimization and are one of the first things visitors look for. The video depicts typical clients, not the lawyers -- a smart move.
  • The home page has a quick contact form, again, making it easy for visitors to contact the firm.
  • There are social media links to Facebook and LinkedIn.
  • The site has an FAQ page. This is always good, because you should answer common questions that your visitors have, so that all they need to do is call you. The info for clients continues in the "newsletters" section, which is actually a collection of articles.
  • The firm has a blog, and clicking on the link to it brings up the latest posts on the home page.
  • It has testimonials. A third-party endorsement is powerful marketing.
  • The practice descriptions are written in plain English, not legalese, and explain the process involved in a criminal, divorce or other case.
  • There's a sitemap, which also helps with search engines.
  • As part of the makeover, Joel got his AV rating and Sally got her BV rating, and the site has a link to their Martindale-Hubbell bios.
  • There are unique <title> and <meta> tags for each page, which helps with search engines.

And the site definitely works. During the webinar, Meg mentioned that she's been overwhelmed with all the leads the site produces. That's a problem every lawyer would love to have.