Brilliant Law Firm Marketing with Free CLE

Miguel Pozo, Lowenstein, law firm marketing, legal marketing, network trial law firmsWhen Miguel Alexander Pozo stepped down from the podium, 18 eager lawyers and in-house counsel gave him their business cards so they could retain him. Pozo, a partner at Lowenstein Sandler in New Jersey, had spoken at the Network of Trial Law Firms CLE event in New York City for only 20 minutes.

When he got to his computer, he discovered a dozen more email requests for his legal services. The speech wasn’t a home run, it was a bases-loaded business development grand slam.

The formula for law firm marketing success for the 7,000 lawyers in the Network of Trial Law Firms is giving away their time educating fellow lawyers, who are referral sources and in-house lawyers who are potential clients. The New York event at the august Association of the Bar attracted 300 registrants who got more than five hours of CLE credit, including hard-to-find ethics credits, plus a free breakfast and lunch. What’s not to like?

The wizards behind the “Litigation Management in a New York Minute” CLE event on August 5 were Network Chair Tony Lathrop, a partner at Moore & Van Allen, Executive Director and General Counsel Ellis R. Mirsky, and technical magician Edd M. Schillay, MCLE Administrator. "Our presentations at the CLE program were very well-received, and the audience was the largest and best qualified that we've ever had," Mirsky said.

What makes the CLE program so successful is that each topic was concisely presented within 20 minutes. There was such a variety of speakers, topics, video and audio clips and clever PowerPoints that it actually made CLE entertaining. Attendees could join eight separate break-out sessions led by Network law partners. Did I mention there was a free lunch?

For the Network lawyers, all of whom are superb trial lawyers (real courtroom lawyers), each presentation was a 20-minute audition in front of a ballroom full of A-list list referral sources and potential clients. The Network also offers free online CLE eligible for credit in 16 states at It is the only organization to do so.

The Network of Trial law firms is a not-for-profit corporation producing cutting-edge CLE. It includes more than 7,000 attorneys in 25 independent trial awl firms practicing in more than 140 offices throughout the US and Canada. If you omitted this extraordinary CLE event, it will be held again next August in New York. Here’s what you missed:

  • Ethics: Ethical morasses facing in-house counsel managing litigation presented by David Spector of Akerman Senterfitt in Was Palm Beach, FL. 
  • Preparing your client to testify by Overton Thompson of Bass Berry & Sims in Nashville. 
  • Trial strategy: admitting liability and other damage-limiting tactics by Steve Fogg of Corr Cronin in Seattle. 
  • Demolishing expert witness and expert witness malpractice by Marshall Grossman of Bingham in Santa Monica, CA. 
  • Consumer product safety information by Charles Pritchett of Frost Brown Todd in Louisville, KY. 
  • In-house counsel guarding against expanded liability by Steve Imbriglia of Gibbons in Philadelphia. 
  • Predatory raiding and high-end executive defections by Joel Hoxie of Snell & Wilmer in Phoenix. 
  • Proportionality in e-discovery by Beth Fancsali of Wildman Harrold in Chicago. 
  • The effect of corporate IT policies on privileged communications by John Sandberg of Sandberg Phoenix in St. Louis. 
  • Class Action Update by Tony Lathrop of Moore & Van Allen in Charlotte, NJ. 
  • 60-minute working lunch breakout sessions. 
  • Protecting your brand from social network abuse by Miguel Pozo of Lowenstein in Roseland, NJ. 
  • What’s your story? It’s simply the key to winning your case, by Joe Cohen of Beirne Maynard in Houston. 
  • Ethics: paying fact witnesses by Walter Boon of Forman Perry in Jackson, MS. 
  • Ethics: preserving e-data as litigation looms by Bob Mullen of Schiff Hardin in San Francisco. 
  • Ethics: an in-house lawyer’s professional duties vs. rights as an employee by Joseph Ortego of Nixon Peabody of New York City.

Legal Onramp to Add 14,000 In-House Lawyers as Members

Paul Lippe

Legal OnRamp -- the leading online social network for general counsel and in-house lawyers -- is adding 14,000 additional corporate lawyers to its membership, as part of a deal with Corporate Executive Board Co. ("CBE"), an executive network based in Arlington, VA.

Our mission is not to be simply a Facebook for lawyers, but to be as compelling for a 49-year-old general counsel as Facebook is for a 19-year-old college student,” said attorney Paul Lippe, CEO of California-based OnRamp.

“Because knowledge in law comes from many experts, a profile-based system that allows each expert to share his knowledge is the most efficient platform to reduce costs and improve quality. The purpose isn’t to network. It’s to do your job better.”

The agreement links 9,550 Legal OnRamp members to CEB’s 14,000-member general counsel division, which advises corporations on how to manage legal departments and outside counsel. Publicly traded CEB advises 4,700 businesses, including more than 80 percent of the Fortune 500.

Legal OnRamp has 4,458 in-house members and 5,000 lawyers in private practice, who can request an invitation online to join OnRamp. The site was created by Mark Chandler, General Counsel of Cisco Systems; the law firm Orrick, Herrington & Sutcliffe; and Paul Lippe.

Legal OnRamp allows members to create profiles, e-mail each other, join group discussions, read blogs and post content such as articles, speeches and draft contracts. Discussion topics range from the future of patent litigation to anecdotes about the difficulties of working out alternative fee arrangements. 

“Smart clients are increasingly using non-traditional interactive approaches to find and reward the law firms that deliver the most value,” said FMC Technologies General Counsel Jeffrey Carr. “OnRamp is a great platform for these sophisticated processes.”

Carr used Legal OnRamp this year to solicit proposals from firms such as Greenberg Traurig and Kirkland Ellis -- as well as many small and mid-size firms --  which bid for pieces of FMC’s litigation work. FMC provides technology for oil and natural gas fields.

Lawyers Can Find Referrals on ABA Online Social Network

News Alert: the ABA has launched an online social networking site – Legally Minded – at

ABA Legallyminded, law firm marketing, business development 



Benefits include:

  • It offers ways for lawyers to generate referrals by making connections online.
  • One twist is that it has a “people map” that displays other members who have similar interests, or are looking for what a lawyer has to offer.
  • It’s free.
  • No ABA membership required. It’s public.
  • You can view most of the site without having to register.
  • There’s less “noise” than you’ll find on LinkedIn and Facebook.

It’s a “public beta” site, so the ABA is aware it’s not perfect. Full details are now available on the LawMarketing Portal at