Have You Ever Considered Attending a Rainmaker Retereat?

As a business owner, attending a rainmaker retreat may be a worthwhile investment of your time and money.

According to The Rainmaker Blog, here is how you can gauge for yourself:
Over 65 different marketing techniques that are proven to work in the real world environment of a fast moving law firm. Only practical techniques are discussed here.
The 5 critical numbers you need to be tracking in your law firm and how to measure your Return On Investment (ROI) for all your marketing efforts.
The core concepts of search engine optimization (SEO) and Internet marketing for attorneys and how to create a dominant position on the Internet.
Specific tools to automate your marketing system and “fix your follow up” to increase your conversion rates from prospects to paying clients.
How to fully leverage social media networks like Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.
How to focus your money on the most effective marketing strategies based on your specific practice area.
How to better select, train and motivate your partners and staff to do Rainmaking activities.
How to reduce your costs by eliminating ineffective marketing strategies.
How to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.
Over 30 low cost (starting at $20/mo.) and no cost marketing strategies to help you stretch your budget.
Software tools that will help you automate your marketing system.
Easy to use system for tracking all your incoming leads.
Specific tools to help you and your staff convert more prospects into paying clients.
Learn how other solo attorneys have leveraged Internet marketing and social media networks to beat much bigger firms.
These are the upcoming Rainmaker Retreats currently scheduled:
May 3-4, 2013 – Scottsdale, AZ
May 31-June 1, 2013 – New York City
July 19-20, 2013 – San Diego, CA
August 16-17, 2013 – Las Vegas, NV
September 20-21, 2013 – San Francisco, CA
To learn more about the Rainmaker Retreat and to register online, go to www.rainmakerretreat.com or call 888-588-5891.

LegalTechNY Discussion: Barriers to Social Media Adoption

At LegalTechNY, Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, posed this question: If we have passed the tipping point for firms to use social media, why are so many firms reluctant to dive in?



8 Ways to Use Your Law Firm Website to Turn Browsers Into Buyers

Once again, The Rainmaker Blog publishes a compelling post. Many times you will have window shoppers on your website, read below for 8 ways to turn those browsers into buyers.

1. Position your firm as a specialist. When people search for attorneys online they have a specific problem (DUI, personal injury, etc) and they are searching for specific answers. If your firm has more than one practice area, the best practice is to have more than one website, especially if they have a very different clientele.

2. Offer free, educational information. Only a small percentage of website visitors are ready to commit to a consultation the first time they visit your website. Providing visitors with educational materials to help them make the best decision is a tried and true technique in Internet marketing. If you are an estate planning attorney, give them a free report on the "Top 10 Questions to Ask Before You Hire an Estate Planning Attorney."

3. Use fitting photos. Almost every legal website makes the mistake of using the same photo of the scales of justice or the courthouse steps. Be sure the pictures on your website are congruent with your message and your perfect client.

4. Give visitors easy ways to connect with you. I'm still astounded at how difficult many websites make it just to find their phone number or an email address that goes directly to an individual versus a "faceless entity." Make it easy for prospects to find all your contact information, even on their cell phone.

5. Create a mobile friendly site. Last year smart phones outsold computers! With slower speeds, smaller screens, the need for more immediate information, and the potential desire to easily call your office directly from their cell, a mobile version of your website is no longer a nicety, it is a necessity!

6. Tell visitors what the next steps are. If you want them to download your free report or call your office for a free consultation, tell them!

7. Use video clips on your website. Video is a proven converter. It gives visitors a way to see you as a real person, to hear in your own words how you can help them, and how you are distinct in your approach.

8. Provide a clear and compelling reason why you are different from your competitors. Online buyers of legal services visit an average of 5 websites prior to moving into the decision making phase. Explain to them in an easy to understand manner how your firm is different from others.